Frequently Asked Questions
What is an AI Agent (also known as an AI Chatbot or Virtual Agent)?
An AI Agent is an intelligent tool that lives on your website and automatically engages with visitors in real time. It can answer questions, provide information, and guide users — all without human involvement.
Sometimes called an AI Chatbot, Virtual Agent, or AI Assistant, it uses advanced conversational AI to understand and respond naturally to your customers.
Available 24/7, it helps businesses offer instant support, build trust, and convert more visitors into customers.
With Zhaal Logic, you can set up your own AI Agent easily — no coding or technical expertise required
What’s the difference between an AI Agent, Chatbot, and Virtual Assistant?
These terms are often used interchangeably to describe intelligent software that chats with visitors on a website.
In simple terms:
- An AI Agent (like Zhaal Logic) is a modern, advanced version of a chatbot — powered by AI to understand natural language, provide accurate responses, and perform real actions like capturing leads or scheduling appointments.
- An AI Chatbot usually refers to the same technology but is a more general term used across websites and messaging apps.
- A Virtual Assistant can mean either an AI-powered chat tool or, in some cases, a human professional who provides admin support remotely — so it’s important to note the difference.
In the context of Zhaal, these all describe our AI Agent — an intelligent, 24/7 chat system that helps UK businesses automate conversations and deliver instant customer support
How does an AI Agent work?
Our AI Agent connects directly to your website and uses advanced AI large language models to understand and respond to visitors in real time. You can provide your own business information, FAQs, and documents so the AI Agent answers questions accurately and naturally
What is a widget?
A widget is the small interactive chat window that appears on your website — usually in the bottom corner — where visitors can talk to your AI Agent.
It’s the visual interface of the system: how your AI Agent looks, how it opens, and how users interact with it.
Behind the widget sits the AI Agent — the brain that understands questions, provides answers, and performs actions such as capturing leads or booking appointments.
Each plan includes different levels of widget customisation, from a simple template design to a fully branded experience that reflects your business identity
What is an Interaction?
An interaction is one complete exchange between a user and your AI Agent — typically one message from the visitor and one reply from the AI Agent. Follow-up questions, separate chats, or new sessions each count as additional interactions
How is pricing calculated?
Pricing is based on an initial setup cost and then your monthly/annual plan depending on what you exactly require from your AI Agent
How do I add the AI Agent onto my website?
Adding the AI Agent is simple. You’ll receive a small snippet of code to embed in your website, and we’ll guide you step-by-step on exactly where to place it. If your website is managed by a developer or external team, we’re happy to coordinate directly with them to ensure a smooth setup
Can I customise the look of the AI Agent?
Absolutely. Depending on what plan you are on, there is flexibility in adjusting the colours, branding, icons and greeting messages so your AI Agent perfectly matches your website’s design and tone
What AI models do you use?
Zhaal uses industry-leading Large Language Models (LLMs) for natural and human-like responses, continuously updated for accuracy, efficiency and safety
Does the AI Agent work on mobile devices?
Yes, the AI Agent is fully responsive and works seamlessly across all devices — desktop, tablet, and mobile